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Hy-Vee's Brands for Grands Cash Giveaway Returns This October

October 1, 2019 | News & Press Releases

WEST DES MOINES, Iowa (Oct. 1, 2019) — Hy-Vee, Inc. stores will surprise lucky customers who purchase Hy-Vee brand products with up to $2,500 cash during the annual Hy-Vee’s Brands for Grands sweepstakes. 

When customers swipe their Hy-Vee Fuel Saver + Perks™ card at checkout during the month of October, they automatically receive one entry into the sweepstakes for every Hy-Vee brand product they purchase. Each week in October, 10 winners will be randomly selected for a surprise home visit by a Hy-Vee’s Brands for Grands team, and they will receive $100 cash for every Hy-Vee brand product found in their home.

“Having the Hy-Vee Brand Wagon show up at your door to give you $100 cash for every Hy-Vee brand item in your household is a wonderful surprise and a great way for us to thank our customers for their business,” said Joel Allen, senior vice president of marketing for Hy-Vee. “This sweepstakes is an added reward opportunity for our Fuel Saver + Perks customers who already receive exclusive offers and deals throughout the year.”

Hy-Vee’s Brands for Grands Cash Giveaway promotion runs Oct. 2-28. Find official rules and contest details on

(Hy-Vee will send individual media advisories by market notifying local media of winners in their area.)


Hy-Vee, Inc. is an employee-owned corporation operating more than 260 retail stores across eight Midwestern states with sales of $10 billion annually. The supermarket chain is synonymous with quality, variety, convenience, healthy lifestyles, culinary expertise and superior customer service. Hy-Vee ranks in the Top 10 Most Trusted Brands and has been named one of America’s Top 5 favorite grocery stores. The company’s more than 80,000 employees provide “A Helpful Smile in Every Aisle” to customers every day. For additional information, visit