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Simple Source

At Hy-Vee, we want to make it easier for you to know what’s in the food you buy. And sometimes, less is more. The Simple Source™ logo on some of our private label products is an easy indication of a simpler ingredient list.

SimpleSourceLogo

A Simple Promise

Simple Source-labeled Hy-Vee brand products are free from the following artificial ingredients and synthetic chemicals. Just look for the “peeled back” Simple Source logo in the corner of Hy-Vee private brand products for ingredients you can simply smile about.   

Simple Source™ is our promise to you that this product contains ingredients that are true to the source—now that’s something to smile about!

Excluded Ingredients

A

  • Acesulfame K (acesulfame potassium)
  • Acetone Peroxides
  • Acetyl Benzoyl Peroxide
  • Acetylated Ester of Mono and Diglycerides (Acetic Acid Ester)
  • Advantame
  • Aluminum Ammonium Sulfate
  • Aluminum Calcium Silicate
  • Aluminum Potassium Sulfate
  • Ammonium Alginate
  • Ammonium Chloride
  • Anisole
  • Artificial Flavor
  • Aspartame
  • Autolyzed Yeast Extract
  • Azo Dyes
  • Azodicarbonamide (ADA)
 

B

  • Bentonite
  • Benzoic Acid
  • Benzoyl Peroxide
  • Benzyl Alcohol
  • BHA (Butylated Hydroxyanisole)
  • BHT (Butylated Hydroxytoluene)
  • Bisulfites (added)*
  • Bleached Flour
  • Blue 1
  • Blue 2
  • Bromated flour
  • Brominated Vegetable Oil (BVO)
  • Butane Glycol
  • Butylated Hydroxymethyl Phenol (4 Hydroxymethyl 2,6 di tert butylphenol)
 

C

  • Calcium Bromate
  • Calcium Cyclamate
  • Calcium Disodium EDTA
  • Calcium Iodate
  • Calcium Lactobionate
  • Calcium Peroxide
  • Calcium Propionate
  • Calcium Saccharin
  • Calcium Sorbate
  • Calcium Stearoyl 2 Lactylate
  • Canthaxanthin
  • Caprocaprylobehenin (Caprenin)
  • Caramel Color (Non Organic)
  • Carmine (Cochineal)
  • Carnauba Wax
  • Castor Oil
  • Castoreum
  • Certified FD&C Colors
  • Chlorine Dioxide
  • Choline Chloride (Quarternary Ammonium Salt)
  • Citrus Red 2
  • Corn Protein Hydrolysates
  • Coumarin
  • Coumarone indene resin
  • Cyclamates
  • Cyclamic Acid
  • Cysteine
 

D

  • DATEM (Diacetyl Tartaric and Fatty Acid Esters of Mono and Diglycerides)
  • Diacetyl
  • Dimethyl Dicarbonate
  • Dimethylamylamine (DMAA)
  • Dimethylpolysiloxane (Dimethyl Silicone)
  • Dioctyl Sodium Sulfosuccinate (DSS)
  • Dipotassium Sulfate
  • Disodium EDTA
  • Disodium Guanylate (GMP)
  • Disodium Inosinate (IMP)
 

E

  • Epoxidized Soybean Oil
  • Erythorbic Acid
  • Ester Gums
  • Esters of Fatty Acids
  • Esters of Sucrose (Sucrose Polyester)
  • Ethoxylated Mono & Diglycerides
  • Ethoxyquin
  • Ethyl Formate
  • Ethyl Vanillin
  • Ethylene Oxide
 

F

  • Ficin
  • Fish Protein Isolate
  • Foie Gras
  • Fractionated Oils (Solvent Fractionation)
 

G

  • Glucose Fructose Syrup (Corn Source)
  • Glycerol Ester of Wood Rosin
  • Glyceryl Palmitostearate
  • Glyceryl Tristearate
  • Green 3
 

H

  • Heptylparaben
  • High Fructose Corn Syrup (HFCS)
  • Hydrogenated Lard
  • Hydrogenated Oil
  • Hydrogenated Starch
  • Hydrogenated Starch Hydrolysates (HSH)
  • Hydrogenated Tallow
  • Hydrolyzed Casein
  • Hydrolyzed Corn Gluten
  • Hydrolyzed Corn Protein
  • Hydrolyzed Soy Protein
  • Hydrolyzed Wheat Gluten
  • Hydroxylated Lecithin
 

I

  • Isolated Soy Protein (ISP)
 

L

  • Lactylated Esters of Mono and Diglycerides
  • Lactylated Fatty Acid Esters of Glycerol and Propylene Glycol
  • Lard Stearin
  • L Cysteine
  • L Cysteine Monohydrochloride
  • Lye
 

M

  • Margarine (Hydrogenated form)
  • Methyl Salicylate
  • Methyl Silicon
  • Methylene Chloride
  • Methylparaben
  • Microparticularized Protein
  • Modified Food Starch (Chemically Modified)
  • Monopotassium Glutamate
  • Monosodium Glutamate (MSG)*
  • Morpholine
 

N

  • Nano Particle Technology
  • Neotame
  • Nitrates (Synthetic form)*
  • Nitrites (Synthetic form)*
  • Nitrogen Dioxide
 

O

  • Olestra
  • Orange B
  • Oxystearin
 

P

  • Parabens
  • Partially Hydrogenated Oil (PHO)
  • Polyacrylamide
  • Polydextrose
  • Polydimethylsiloxane
  • Polyethylene Glycol (PEG)
  • Polyglycerol Polyricinolate (PGPR)
  • Polypropylene Glycol
  • Polysorbate 60
  • Polysorbate 65
  • Polysorbate 80
  • Potassium Aluminum Sulfate
  • Potassium Benzoate
  • Potassium Bisulfate
  • Potassium Bromate
  • Potassium Hydroxide
  • Potassium Metabisulfite
  • Potassium Nitrate
  • Potassium Nitrite
  • Potassium Sorbate
  • Propyl Gallate
  • Propylene Glycol
  • Propylene Glycol Alginate
  • Propylene Glycol Mono and Diesters of Fats and Fatty Acids
  • Propylene Oxide
  • Propylparaben
 

Q

  • Quinine
  • Quinoline Yellow
 

R

  • Red 2 (Amaranth)
  • Red 3
  • Red 4
  • Red 40
 

S

  • Saccharin
  • Salatrim
  • Shellac
  • Shortening (Hydrogenated form)
  • Simplesse
  • Smoke Flavor (Artificial)
  • Sodium Aluminosilicate (Sodium Silicoaluminate)
  • Sodium Aluminum Phosphate
  • Sodium Aluminum Sulfate
  • Sodium Benzoate
  • Sodium Bisulfate (Bisulfate of Soda)
  • Sodium Cyclamate
  • Sodium Diacetate
  • Sodium Erythorbate
  • Sodium Hexametaphosphate
  • Sodium Lauryl Sulfate
  • Sodium Metabisulfite
  • Sodium Nitrate
  • Sodium Nitrite
  • Sodium Propionate
  • Sodium Sorbate
  • Sodium Stearyl Fumarate
  • Sodium Stearoyl Lactylate
  • Sodium Sulfite
  • Sodium Tripolyphosphate
  • Sorbic Acid
  • Sorbitan Monostearate
  • Soy Protein Isolate
  • Stannous Chloride
  • Stearyl Monoglyceridyl Citrate
  • Succinic Acid
  • Succistearin (Stearoyl Propylene Glycol Hydrogen Succinate)
  • Sucralose (Splenda®)
  • Sucroglycerides
  • Sulfur Dioxide
  • Sulphured Molasses
 

T

  • Talc (Magnesium Silicate)
  • TBHQ (Tertiary Butylhydroquinone)
  • Tetra Sodium EDTA
  • Tetra Sodium Pyrophosphate
  • Theobromine (added)*
  • THBP (2,4,5 trihydroxybutyrophenone)
  • Thiodipropionic Acid
  • Toluene
  • Trans Fatty Acid (Synthetic)
  • Triacetin (Glycerin Triacetate)
  • Tryptophan (added)*
 

V

  • Vanillin
 

W

  • Wheat Protein Hydrolysates
  • Whey Protein Isolates
 

Y

  • Yellow 5 (Tartrazine)
  • Yellow 6

We Want to Hear From You
If you have comments regarding our sustainability efforts, e-mail them to [email protected]e.com