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Hy-Vee Perks® is a free program for Hy-Vee shoppers. You earn discounts on gas when you purchase designated products at Hy-Vee. Plus, you can now also earn great perks – including access to exclusive deals and rewards.

Current members of the existing Hy-Vee PERKS™ program can easily upgrade to Hy-Vee PERKS® by updating or confirming their information in their account.

As a Hy-Vee PERKS® member, you will now receive exclusive PERKS prices, special offers, fuel savings, digital deals targeted to your shopping list, surprise savings and the chance for random rewards such as a kitchen makeover, vacation packages or even a car. These special offers and surprise savings will be loaded to your card. Simply swipe your card to redeem.

It's easy. It's free. And it's rewarding. Join Hy-Vee PERKS® today