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Aisles Online Golden Ticket Sweepstakes Rules

July 1, 2020 | Promotions


. 1. SWEEPSTAKES: The Hy-Vee Aisles Online Golden Ticket Sweepstakes (“Sweepstakes”) shall commence at 12:00:01 am CDT on July 1, 2020 and shall end at 11:59:59 pm CDT on August 4, 2020 (the “Sweepstakes Period”). The sponsor of the Sweepstakes is Hy-Vee, Inc., 5820 Westown Parkway, West Des Moines, IA 50266 (“Hy-Vee” or “Sponsor”). In the event of a conflict between the entry instructions and these Sweepstakes rules (“Official Rules”), these Official Rules shall control. The clock located on the computer system used by Sponsor to manage the Sweepstakes shall govern with respect to the commencement and end time for the Sweepstakes Period, as well as the time and date of the receipt of each Sweepstakes entry.

2. ELIGIBILITY: Sweepstakes open to legal residents of Iowa, Illinois, Minnesota, South Dakota, Nebraska, Kansas, Missouri, and Wisconsin, who are at least 18 years of age or older (or the age of majority in their state of legal resident, whichever is older) at time of entry. Any individuals (including but not limited to employees, consultants, independent contractors and interns) who have, within the past six months, held employment with or performed services for Sponsor, or any other organizations affiliated with the sponsorship, fulfillment, administration, prize support and fulfillment, advertisement, or promotion of the Sweepstakes, and/or their respective parent, subsidiary, affiliate, and successor companies (collectively, “Sweepstakes Entities”), and immediate family members or members of the same households (parents, stepparents, legal guardians, children, stepchildren, siblings, stepsiblings, or spouses (whether related or not) of such persons) at any time during this Sweepstakes are ineligible.

In-Store Entry: During the Sweepstakes Period, to submit a valid entry, entrants must: (i) establish or use an existing Hy-Vee account at; (ii) complete an order using Hy-Vee Aisles Online; and (iii) select any one of the participating stores listed on Exhibit 1 (the “Participating Store”) as the pick-up location.

Non-Purchase Entry: To enter the Sweepstakes without making a Hy-Vee Aisles Online purchase, during the Sweepstakes Period, request a Sweepstakes entry envelope (“Entry Envelope”) in-person from the Customer Service counter at any Participating Store. There is a limit of one (1) non-purchase entry per person per day during the Sweepstakes Period.

All entries must be submitted during the Sweepstakes Period to be considered a valid entry. Further, by entering into the Sweepstakes, entrant binds himself or herself, as well as entrant’s spouse, children parents, guardians, heirs, next of kin, and any legal or personal representatives, executors, administrators, successors and assigns, to the terms and conditions contained herein.

4. WINNER SELECTION/NOTIFICATION: Each week during the Sweepstakes Period, each Participating Store will randomly place prize notification stickers in Aisles Online orders and Entry Envelopes with instructions on how to claim the redeemable prize (“Prize Notifications”). The prize winners will be notified that they won upon their confirmation of the presence of a Prize Notification in his/her Aisles Online order or Entry Envelope. The prize winners will be selected from among all eligible entries received during each week of the Sweepstakes Period. The prize winners must bring their Prize Notifications to the Customer Service counter at the Store within seven (7) days of receiving the Prize Notification in order to claim their prize. The prize winners may be requested to sign and return an Affidavit of Eligibility and Release of Liability/Publicity (where permitted). Should any prize winner fail to comply with these Official Rules or any of the following conditions, that/those prize winner(s) may, at Sponsor’s sole discretion, be declared ineligible and Sponsor may select alternate prize winner(s).

5. ODDS OF WINNING: The odds of winning depend on the total number of valid Sweepstakes entries received each week.

6. PRIZES: Throughout the Sweepstakes Period, approximately one hundred and five (105) winners will each win a redeemable prize (approximate retail value for each prize is $25.00 - $100). The weekly prize awards are as follows:

Week 1: July 1st- July 7th $25 Hy-Vee gift card

Week 2: July 8th- July 14th Free tank of gas (up to $30 value)

Week 3: July 15th- July 21st $50 Hy-Vee gift card

Week 4: July 22nd- July 28th $75 Hy-Vee gift card

Week 5: July 29th- August 4th $100 Hy-Vee gift card

7. PRIZE RESTRICTIONS: No cash redemptions. No transfer of prize permitted. No substitutions, except Sponsor may substitute a prize of equal or greater value at its sole discretion. All costs not specifically stated herein as being awarded are the responsibility of the winner. Winner must take delivery of prize by July 31, 2020. WINNERS AGREE TO ACCEPT ALL ASPECTS OF THE PRIZE “AS IS,” AND SPONSOR MAKES NO REPRESENTATIONS OR WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED, AND EXPRESSLY DISCLAIMS ANY WARRANTY OF TITLE, MERCHANTABILITY, OR FITNESS FOR A PARTICULAR PURPOSE. ALL TAXES, FEES, COSTS, AND EXPENSES OF WHATEVER NATURE, INCLUDING WITHOUT LIMITATION SALES TAXES, PERMITS, AND INSURANCE SHALL BE THE SOLE RESPONSIBILITY OF THE WINNERS, AS WILL ALL CURRENT AND FUTURE TAXES, COSTS, FEES, INSURANCE, AND EXPENSES RELATING TO ANY ASPECT OF THE PRIZES HEREUNDER. All U.S. federal, state, and local taxes, and all other expenses not specifically mentioned herein, are the sole responsibility of Winner. Winner may be issued a 1099 form for the actual ARV of the prizes at the time of fulfillment. No cash redemption of a prize is permitted. No transfer of a prize is permitted. No substitutions, except Sponsor may substitute a prize of equal or greater value at its sole discretion. Other restrictions may apply.

8. PUBLICITY: Except where prohibited, participation in the Sweepstakes constitutes the consent of each winner to Sponsor’s and its respective agents’ use of the winner’s name age, photograph, voice, likeness and/or image, and hometown city and state for promotional purposes in any media, worldwide, without further payment or consideration.

9. DATA COLLECTION: Sponsor may be collecting personal data about participants when they enter the Sweepstakes. Personal data includes but is not limited to: name, address, date of birth, e-mail address and telephone number. Please review Sponsor’s privacy policy at: By participating in the Sweepstakes, entrants hereby agree to all personal information uses and disclaimers as explained in the above noted privacy policy.

10. GENERAL CONDITIONS: By entering, entrants warrant and represent that they agree to be bound by these Official Rules (including all eligibility requirements) and the decisions of the Sponsor and any appointed agents, which shall be final and binding in all respects. By entering, entrants, on behalf of himself or herself and his or her heirs, assignees, executors and administrators, agree to release, discharge, and hold harmless any and all claims against the Sponsor and all Sweepstakes Entities, from and against any and all liability for any injury, including but not limited to personal injury, bodily injury (including without limitation wrongful death or disability), property damage, or loss or damage of any other kind arising in whole or in part, directly or indirectly, from delivery, non-delivery, acceptance, possession, use of a prize, or from participation in this Sweepstakes, or any Sweepstakes-related activity, whether or not such injury, loss or damage arises in whole or in part from the negligence of the Sponsor or Sweepstakes Entities their affiliates, officers, directors, shareholders, employees, agents, and agents of and any and all Internet servers and access providers, and agree that none of the Sweepstakes Entities shall be responsible for printing or typographical errors in any Sweepstakes related materials or for stolen, late, lost, garbled, delayed, misdirected, damaged, incomplete, postage due, or illegible entries, or incorrect, inaccurate transcription or loss of entry information for any reason whatsoever, including without limitation, human error. If, in the exclusive judgment of the Sponsor, this promotion becomes compromised in any way, Sponsor reserves the right to withdraw the Sweepstakes offer and select a winner(s) from all eligible entries received prior to the act that compromised the Sweepstakes. Any attempt to deliberately damage or subvert the Sweepstakes or its operation is unlawful and subject to legal action by the Sponsor or its agents. Sponsor reserves the right to verify eligibility qualifications of winner(s), and to disqualify any individual or internet protocol (“IP”) address if Sponsor believes such person or IP address has tampered with the entry, or has acted in violation of these Official Rules. Should the Sweepstakes be terminated prior to the last day of the Sweepstakes Period, notice will be posted at Any attempt by an entrant or any other individual to deliberately damage or undermine the legitimate operation of the Sweepstakes is a violation of criminal and civil laws and should such an attempt be made, Sponsor reserves the right to seek damages and other remedies from any such person to the fullest extent permitted by law. Hy-Vee® is a registered trademark owned by Hy-Vee, Inc.

11. DISPUTES/CHOICE OF LAW: Entrants agree that (a) any and all disputes, claims, and causes of action arising out of or connected with the Sweepstakes, or any prize awarded, or the determination of the winners shall be resolved individually, without resort to any form of class action, and exclusively before a court located in the State of Iowa; (b) to the fullest extent permitted by law, you waive any right to a jury trial in any and all disputes, claims, and causes of action arising out of or connected with the Sweepstakes, or any prize awarded, or the determination of the winners; (c) any and all claims, judgments and awards shall be limited to actual out-of-pocket costs incurred, including costs associated with entering the Sweepstakes but in no event attorney’s fees; and (d) under no circumstances will entrant be permitted to obtain awards for, and entrant hereby waives all rights to claim punitive, incidental and consequential damages and any other damages, other than for actual out-of-pocket expenses, and any and all rights to have damages multiplied or otherwise increased. All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of entrant, and Sweepstakes Entities in connection with the Sweepstakes shall be governed by the laws of the State of Iowa, without regard to conflicts of law principles or rules, and all proceedings shall take place in Des Moines, Iowa.

12. PRIZE WINNERS AND OFFICIAL RULES: A copy of these Official Rules and the Sweepstakes results may be obtained by sending a self-addressed, postage prepaid written request to Hy-Vee, Inc., Attn: Hy-Vee Aisles Online Golden Ticket Sweepstakes, 5820 Westown Parkway, West Des Moines, IA 50266. Written requests must be received by August 31, 2020.

Exhibit 1

Participating Stores

Store #

Store Name



Zip Code



108 8th Street SW

Altoona, IA



Ankeny 1

410 Ankeny Blvd

Ankeny, IA



Ankeny 2

2510 SW State St.

Ankeny, IA



Des Moines 1

3330 ML King Jr. Pkwy

Des Moines, IA



Des Moines 2

2540 E Euclid Ave

Des Moines, IA



Des Moines 3

3221 SE 14th Street

Des Moines, IA



Des Moines 4

4605 Fleur Dr.

Des Moines, IA



Des Moines 5

1107 E Army Post Rd

Des Moines, IA



Des Moines 6

420 Court Ave

Des Moines, IA



Des Moines Drugstore

4100 University Ave

Des Moines, IA




5750 Merle Hay Rd

Johnston, IA



Pleasant Hill

4815 Maple Drive

Pleasant Hill, IA




8701 Douglas Ave

Urbandale, IA




1005 E Hickman Rd

Waukee, IA



West Des Moines 1

1700 Valley West Dr.

West Des Moines, IA



West Des Moines 2

1990 Grand Ave

West Des Moines, IA



West Des Moines 3

1725 Jordan Creek Pkwy

West Des Moines, IA



West Des Moines 4

555 S 51st St

West Des Moines, IA



West Des Moines Drugstore

1010 60th Street

West Des Moines, IA



West Des Moines Health Market

375 S Jordan Creek Pkwy

West Des Moines, IA



Windsor Heights

7101 University Ave

Windsor Heights, IA