Responsible Choice Seafood
Hy-Vee’s commitment to protect ocean resources is an integral part of our sustainability mission to do business in a manner that promotes the well-being of our customers, employees, communities, and the global environment.
Hy-Vee became the first Midwest retailer to source 100% of our fresh and frozen seafood from environmentally responsible sources in 2017. Responsible Choice seafood comes from sources, whether farmed or fished, that can maintain or increase production in the long term without jeopardizing the affected ecosystems.
Hy-Vee is proud to be the only retailer who has agreed to publish a list of our tuna supplier vessels, so everyone can view the vessels we use for our private label tuna and help us make sure they’re following sustainable, ethical practices. See the full report here.