National Family Meals Month at Hy-Vee
September 1, 2024 | Promotions
Bringing Families to the Table
National Family Meals Month with a focus on nutrition and building strong family relationships. Since 2014, Hy-Vee has supported this initiative and has provided resources to help families come together during mealtime. This year, Hy-Vee is adding fun to family meals with a friendly competition at select stores in the eight-state region, as well as a video series featuring families discussing the importance of mealtime in different cultures.
Eating meals together has been proven to benefit families significantly, including improved health, academic success, and social connections, particularly among children. Despite this, only 30 percent of American families share dinner every night. Hy-Vee is dedicated to bringing families together around the dinner table by making mealtime easier. Activities and special events planned throughout the month include the following:
The Great Grocery Race
Customers can compete in the National Family Meals Month Great Grocery Race to see who can bag groceries the fastest. The winner will receive a $500 Hy-Vee gift card. Events will be held at the following Hy-Vee locations:
- Hy-Vee in Grimes, Iowa: Friday, Sept. 6
- Hy-Vee inGretna, Neb.: Wednesday, Sept. 11
- Edgewood Hy-Vee in Cedar Rapids, Iowa: Thursday, Sept. 12
- West Kimberly Road Hy-Vee in Davenport, Iowa: Thursday, Sept. 26
- Whitney Way Hy-Vee in Madison, Wis.: Friday, Sept. 27
The Great Grocery Race contestants are bagging nonperishable food items that will be donated to a local food pantry as a part of Hy-Vee’s 100 Million Meal Challenge.
Special Video Series
Mealtime looks different for every family. To highlight National Family Meals Month, Hy-Vee is partnering with media personality Sheletta Brundidge on a video series featuring diverse families and their unique mealtime traditions, showcasing the importance of coming together for a family meal.
New Cookbook from the Hy-Vee Dietitians
The Hy-Vee dietitians have developed a free cookbook called “Healthier Made Easier,” offering many favorite recipes that are kid-friendly and dietitian approved. From breakfast and snacks, to appetizers, entrée dishes and desserts, Hy-Vee dietitians provide tips and instructions for easy nutritious meals.
Kids Eat Free All Month
Kids can eat free with each purchase of an adult entrée every day in September at all Hy-Vee food service departments and Hy-Vee Market Grille locations, as well as all Wahlburgers at Hy-Vee and Hy-Vee-owned Wahlburgers locations.
Kellogg's Partnership
Kellogg’s has been named the official supplier partner for Hy-Vee’s initiatives toward National Family Meals Month. Throughout September, the multinational food company will donate one meal for every box of cereal sold to contribute to the 100 Million Meals Challenge.