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Honoring America’s Heroes

At Hy-Vee, we are proud to be a company that cares about the community and the people we serve. Hy-Vee Homefront is our way of showing that pride—an initiative that will provide support to thousands of veterans, military members and their families through employment, ongoing giving and special programs. Hy-Vee Homefront encompasses all of our company’s veteran and military support efforts, but a few key programs within this initiative can be found below.

Round Up Support

Through Hy-Vee Homefront we invite our customers, employees, suppliers and communities to join us in serving those who have served us. Our Round Up program allows customers to round their grocery bill up to the nearest dollar—or another amount they specify—with the proceeds going to support several outstanding veterans organizations. During the month of November, we are proud to partner with our customers by matching these donations up to a specified amount.

Hiring Heroes

At Hy-Vee, we value the leadership, pride and commitment to serve inspired through involvement in the military. These qualities closely align with our company's mission and core values. Through training programs and a variety of job opportunities, Hy-Vee provides a career environment where heroes can thrive. We are honored to offer veteran hires relocation benefits in addition to giving all veterans and active service members a paid day off on Veterans Day and career placement assistance for their spouses and family members within their local communities.

Support Throughout the Year

And we also honor veterans with special programs and events, such as our annual Veterans Day Breakfast, Honor Flights, and participation in the U.S. Department of Defense's Employer Support of the Guard and Reserve.

We have a long-standing commitment to improve the communities where we live and work. Hy-Vee Homefront is another way we can live by that commitment each and every day.