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Brands for Grands

October 1, 2021 | Promotions

Brands for Grands 2021

Hy-Vee brands save you money. Now you could win up to $1,000 for every Hy-Vee brand product in your cart!

Shop Hy-Vee Brands

 NO PURCHASE NECESSARY. Valid 10/6/21-11/2/21. Official Rules. 


  • Hy-Vee® – offers customers considerable savings with quality that is equal to or better than leading national brands.
  • Simply Done™ – a comprehensive, efficient and extensive assortment of household solutions.
  • That’s Smart!™ – delivers everyday products at low prices.
  • TopCare® – a health and wellness brand that provides products that are as effective as the big brands, but at more affordable prices.
  • Tippy Toes™ – provides baby care products that meet national brand quality at more affordable prices to manage budgeting and keep babies healthy and happy.
  • Full Circle Market™ – delicious organic and best-of-nature foods, eco-friendly home solutions and personal care products.
  • Paws Happy Life™ – nutritional pet food, toys and accessories designed to give pets a happy and healthy life.


Heading to these games? Stock up on Hy-Vee brands and bring them to your tailgate for the chance to be surprised by the Hy-Vee Brands for Grands team and win up to $100 plus FREE product samples and coupons! See eligible brands above.

  • Saturday, Oct. 2: Nebraska vs. Northwestern
  • Saturday, Oct. 2: University of Northern Iowa vs. Youngstown State
  • Saturday, Oct. 9: Iowa vs. Penn State
  • Saturday, Oct. 16: Mizzou vs. Texas A&M
  • Saturday, Oct. 23: Iowa State vs. Oklahoma State