Hy-Vee is committed to working with local farmers to provide close-to-home fruits and vegetables shoppers can trust.
When you see the Hy-Vee Homegrown logo, you can trust that your produce was grown locally by Midwest farmers. We work with hundreds of local farms to source fruit and vegetables grown within 200 miles of your Hy-Vee store.
It all started back in the 1930s, when Hy-Vee co-founder David Vredenburg drove his black Ford pickup from farm to farm buying tomatoes, potatoes, apples, and other produce for Hy-Vee customers. Today, our produce managers work with 250 farmers to bring shoppers only the best locally grown fruits and vegetables.
Curious about growers for your store? Use the Local Grower map to learn more about your area, and meet some of our featured farmers below.
Find which local growers are providing Hy-Vee Homegrown produce to your favorite Hy-Vee store using our Grower Finder.
Hy-Vee Homegrown products are manufactured, produced or grown in our eight state operating area. This map does not represent all vendors carried by Hy-Vee. Icon placement is approximate.
Born out of a desire to enjoy tasty tomatoes out of season, Ineichen's started in a greenhouse, where the family experimented with different varieties until finding the right one, fittingly called Trust. “We pick ours vineripe,” says Courtney Ineichen Medina, one of three siblings who took over for their parents three years ago. “There are benefits to leaving them on the vine—the sugars are added late in the ripening process.”
In continuous operation since the early 1900s, Schweizer Orchards goes well beyond the apples, pears and berries that started it all. The family farm also grows a host of vegetables for Hy-Vee, including bell and hot peppers. “We do our best to make sure that we are shipping the very best produce on every delivery truck.” says Cory Schweizer. Cory also notes that produce is traceable, so shoppers can rest assured it's safe. And it's fresh. “We pick and pack our produce to transport to stores within 24 hours so the freshest product is available to the customers,” Cory says.
The Daniels family has been farming for 120 years. “We raise lots of sweet corn for our local Hy-Vee as well as the warehouse in Iowa,” says Kelly Daniels. “I shop at Hy-Vee every week and I always feel a great sense of pride when I see our produce and our photos next to the displays.” Freshness is key. “We hydro-cool our corn with ice-cold water within 30 minutes of harvest to maintain the sugars in the corn,” Kelly explains. “We also work very closely with our buyers and transportation at Hy-Vee to make sure they pick up only what is needed that day.”
Ed Fields & Sons has been supplying fresh produce to Hy-Vee for more than 40 years. “We are proud to see our products in the Hy-Vee stores, knowing we make the grade to be sold by a recognized leader in the grocery industry,” says Chuck Fields. “We have passed our growing knowledge down for generations, which is evident in the care we take growing our crops,” he adds. “One of the things I learned from my father is the importance of a good work ethic and to maintain a sense of pride in the work we do.” Chuck is proud his family farm has a traceability program to ensure quality and freshness.
Running a family farm has its share of challenges, including not enough hours in the day during the growing season. When things are so busy, it would be easy to overlook small details. Then again, Heldt Produce prides itself on doing things right, especially when it comes to supplying Hy-Vee with fresh watermelons from July to October. Greg insists that his produce be as fresh and sweet as possible. “We don't sell anything we wouldn't be proud to put our name on. Our business was founded on quality products, honest people and hard work. That's why it's still in the family today.”
From sauces to salads to eating fresh out of hand, tomatoes are the chameleons of the produce aisle. The one common feature of Hy-Vee's Homegrown tomatoes: they're guaranteed fresh. Frankly, there's nothing quite like the deliciousness of a fresh tomato.
A food staple much of the year, corn is often served in side dishes. That all changes in summer! When fresh sweet corn takes center stage, Hy-Vee makes sure the performance is one to remember. Our freshly picked ears are juicy, sweet and delicious—a testament to the power of Homegrown!
Wonderful any time of year, cucumbers are especially welcome during summer, when their high water content hydrates the body. Low in calories and good for the waistline, cukes have a mild, refreshing taste in salads and sandwiches. Hy-Vee's selection of cucumbers includes full size, mini, seedless and organic.
Hy-Vee's Homegrown watermelon has the juicy, sweet taste that takes you back to the carefree summers of childhood. Whether a large melon for the family or a personal-size melon for one, go ahead and indulge. One cup has only 46 calories!
Peppers offer a range of tastes that fit in with so many different kinds of recipes. Stop in at your local Hy-Vee to explore a rainbow selection of sweet bells, mild Anaheims and poblanos, spicy jalapeños and hot serranos.
Visit our YouTube channel to view all of our Homegrown videos, or visit hstv.com for insights, tips, and entertainment to enhance any lifestyle.